It was August 2011, and Martin Cartier, a senior member of the board, began to feel the pressure in 2010 Drowling mountains in the meeting, which was coming up in two months. Drowling Mountain has historically been in the ski resort of choice for residents of Syracuse, New York. However, the company recorded a loss for the past two years. At the annual general meeting last year, Cartier explicitly stated that he would bring us sustainable operations. He felt personally responsible for the fight against the company because it was the longest member on board. Management was interested in developing a new marketing plan aimed at increasing sales and new pricing schemes, but Cartier thought beforehand meeting to discuss the plan with some members of the board would be beneficial. Cartier held a significant influence on the upcoming meeting in October, and any recommendations that he made were likely to determine the future success of the company. "Hide
by David Wood, David Huang, Lorian Leong Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: November 10, 2011. Prod. #: W11487-PDF-ENG
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