After 18 months of deficit operations, Southwest Airlines is on the verge of profitability. Selective use of discount rates contributed to the rapid growth in market share. Then, in February 1973, his main rival half of the fees for the main route south-west. Management must decide how to respond. Exhibits detail the cost structure Southwest plus passenger and flight statistics Southwest and competitors. "Hide
by Christopher Lovelock Source: Harvard Business School 15 pages. Publication Date: September 1, 1975. Prod. #: 575135-PDF-ENG
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