Describes the price of crawler tractors Deere, used in a variety of construction and industrial applications. Includes a strategic, multi-million dollar move to a big market bulldozers and tractors prices, accessories and parts. "Hide
by Benson P. Shapiro Source: Harvard Business School 17 pages. Publication Date: February 1, 1977. Prod. #: 577112-PDF-ENG
Related Case Solutions & Analyses:
Motor City: Disruptive Business Model (B)
Marketing the $100 Laptop (C)
Procter & Gamble Brazil (A): 2 12 Turnarounds
The CIM Project
Social media: The New Hybrid Element of the Promotion Mix
The Whitney Clinic
Use of Cases in Management Education
Note on Organization Design
Introduction to the Case Method
Enzone Petroleum Corp.
