President of C & C Yachts disappointment at the continued loss of his company in the European market. He asked his vice president of marketing to recommend that the company should build a factory there. C & C is a well-recognized leader in the North American sailing community and the president appears eager to use the skills of the company to more effectively penetrate the European market. "Hide
by J. Peter murder Source: Richard Ivey School of Business Foundation 22 pages. Publication Date: January 1, 1980. Prod. #: W80001-PDF-ENG
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