In October 1982, Johnson & Johnson faced a serious crisis when seven deaths were linked to tainted Tylenol. The case examines the facts, as we know a week after the incident, and raises a wide range of issues related to consumer behavior, corporate responsibility and the competitive reaction. "Hide
by Stephen A. Greyser Source: Harvard Business School 3 pages. Publication Date: October 12, 1982. Prod. #: 583043-PDF-ENG
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