Marketing executives in the companies consider the merits of various communication programs aimed at improving the company's sales in beauty consultants. "Hide
by John A. Quelch, Alice M. Court Source: Harvard Business School 20 pages. Publication Date: January 20, 1983. Prod. #: 583068-PDF-ENG
Related Case Solutions & Analyses:
San Francisco Coffee House: An American Style Franchise in Croatia
Quaker Oats Oatmeal Division
1920 Evil Returns – Bollywood and Social Media Marketing
Coffee Wars in India: Cafe Coffee Day Takes on the Global Brands
Himalaya Shampoo: Building a Differentiated Brand Image
Zhejiang Semir Garment Co., Ltd.
Whirlpool Europe
Breakfast Club
Marketing Plan – Focus Glasses
Xanadu on Broadway
