File extension P & G in Europe, including the development of a strong management subsidiary of the country, according to local market differences. Launching a new product is the strategic and organizational challenges as P & G believes that making this their first Eurobrand, and managed in a coordinated fashion Europewide. "Hide
by Christopher A. Bartlett Source: Harvard Business School 18 pages. Publication Date: November 17, 1983. Prod. #: 384139-PDF-ENG
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