Presents guidelines for effective marketing planning. Provides general contents of a typical marketing plan, the process by which the plan and believes that the benefits of successful companies learn from their efforts in planning and issues that mark the efforts are not as successful users of marketing planning. Provides a framework for studying the relationship between the company strategy and the development of its marketing organization. Discusses how marketing organizations are structured and some basic principles of design.
This case is only available in paper format (HBP do not have the rights to distribute digital content). As a result, a digital copy of an educator if not available through this Web site. "Hide
by Robert J. Dolan is 14 pages. Publication Date: September 20, 1984. Prod. #: 585106-HCB-ENG
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