In early 2010, Paul Conforti in the final, a Boston-area premium dessert restaurant, decided to replace the more traditional methods of research with mobile on-site review of surveys to collect market research. The company used a smartphone based on an "application" for the collection of data with actual clients in real time. From the first results, Conforti found that while Finale get positive results, he doubted his resume provided a complete picture of the market and asked the researcher Felicity Klass, to do a more thorough analysis. Students have access to mobile data surveys and can perform their own analysis, conclusions and recommendations to the restaurant co-founder, on the basis of the objectives for the survey. Please note that the Finale-Just Desserts is one of two companion cases. This case, Finale -. Just desserts for primarily data analysis and interpretation of data and SPSS data set available "Hide
by Susan F. Sieloff, Felicia Lassk Source: North American Case Research Association (NACRA) 12 pages. Publication Date: December 1, 2011. Prod. #: NA0139-PDF-ENG
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