Ken Grossman entered the office of Bill Bales "in the hope of finding an answer. Grossman, owner of Sierra Nevada Brewing Company is considering a new reality that he faces, and he brought a dilemma for Bale, his chief financial officer. Grossman made a commitment to environmental sustainability, the main cultural norm of his organization. originally decided to establish five phases of the solar cell was made expecting California to provide tax incentives that would save the company a substantial amount of money on the installation. Grossman received word that the company is confronted with a "cap" for the state of California, which meant that they will no longer receive subsidies for green power installments. On one phase of installation still have the question about the possibility of putting money elsewhere kept nagging at Ken. Previous incentives meant a return on their investment environment has always been quite fast, which allowed the company to continue actively pursuing its commitment to preserve the natural environment. Now, however, what to do? Finish the solar panels will be costly. Payback time more than doubled from seven to fifteen years without incentives from the state of California. As it stood, the brewery was light years ahead industry standards and have completed the installation of most of the array. "Hide
by Tara Ceranic, Ivan Montiel, Wendy S Cook Source: North American Case Research Association (NACRA) 12 pages. Publication Date: December 1, 2011. Prod. #: NA0156- PDF-ENG
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