Traces the efforts of Patrick Rich, CEO of Alcan Europe to lead the company in a stable, profitable situation after losing $ 120 million in 1982. Focused on the broad range of issues, including the definition of the objectives and strategies for the region, the establishment of appropriate coordination mechanisms to ensure an appropriate degree of independence and coordination among subsidiaries, maintaining a climate of frugality and capital constraints, and, finally, to make appropriate organizational structure. Two videos are available in the audio-visual department at HBS instructors use with this case. "Hide
by Daniel J. Isenberg Source: Harvard Business School 15 pages. Publication Date: January 31, 1985. Prod. #: 485047-PDF-ENG
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