Describes some of the challenges facing the management of CML. They decided to go public, chosen underwriting team, and must make the final decision on the size, composition and price of the issue. As stock prices fell, as the decision to go public was made, the company faces the prospect of reducing the number of shares to be sold, the offering price reduction or removal of the whole question. May be issued at the end of class discussion CML Group, Inc. Public (B) «Hide
by William A. Sahlman Source: Harvard Business School 7 pages. Publication Date: August 22, 1985. Prod. #: 286009-PDF-ENG