Sun Microsystems managers must decide whether to launch a new product into production. Learning objectives include: 1) an analysis of the competitive environment, 2) consideration of technology, 3) understanding of the process of new product development, and 4) the nature of the short design life VIS-A-VIS product development and production. "Hide
by Stephen S. Kolesnik, Nan S. Langowitz Source: Harvard Business School 22 pages. Publication Date: April 17, 1986. Prod. #: 686133-PDF-ENG