Yoplait director of new product development evaluates alternative line extensions, including cream-style Yoplait. He must determine what additional research is needed to recommend. Options include a mini-market test, simulation of market testing and a full market test. "Hide
by John A. Quelch, John L. Teopaco Source: Harvard Business School 16 pages. Publication Date: 06 May 1986. Prod. #: 586087-PDF-ENG
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