Gifts audiovisual account for five-year struggle for solving creative problems for Gillette Co. Dry antiperspirant brand idea. Dry Idea creative review is divided into three parts: 1) an overview of early advertising, 2) reconstruction of the 1983 meeting between the leaders and representatives of Gillette Dry idea of an advertising agency, and 3) Chronology 1983 creative research copy of the preliminary results of testing in October. "Hide
by Thomas W. Bonoma, Shirley M. Spence Source: Video Supplement Publication Date: May 20, 1986. Prod. #: 886511-VID-ENG
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