Describes the development of international operations and Matsushita building its dominant competitive position in the consumer electronics industry. Raises major challenges facing the company in 1987 and has as its focus of products and geographical location have been challenged. President of two projects, the effect of 86 to shift from business to consumer and industrial electronics operation Localization shift more value from the shore. "Hide
by Christopher A. Bartlett, Sumantra Ghoshal Source: Harvard Business School 25 pages. Publication Date: 05 May 1988. Prod. #: 388144-PDF-ENG
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