Shows that Vicky has chosen a number of conditions for the positioning of the product. Describes the test name and the concept, and reports extensively on four-city test market. Students must evaluate both the design and test results, and the face of options ranging from going to end in a national. Rewritten version of the previous two cases, JR Williams under the direction of C. Yip. "Hide
by Thomas J. Kosnik Source: Harvard Business School 23 pages. Publication Date: September 8, 1988. Prod. #: 589008-PDF-ENG
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