Teaching objectives: 1) to review legal and other obligations advertising agency owes its customers, 2) to show how aggressive marketing can lead to allegations of misconduct, and 3) to explore the possibility of conflict of interest that may arise for professional service providers in the area marketing experiences more than one company to another branch, and 4) to consider the responsibility of corporations to take legal action against the other. "Hide
by N. Craig Smith, John A. Quelch Source: Harvard Business School 4 pages. Publication Date: June 30, 1989. Prod. #: 589126-PDF-ENG
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