In 2001, CSCEC, the largest residential design buildings in China, welcomed its new CEO, Wenjie Sun, who was president of China abroad, Hong Kong-listed subsidiary of CSCEC. In the next 9 years, Sun aims to promote the transformation and development of CSCEC, making it a very competitive company from one bureaucratic listed in Shanghai Exchange Share and enter tier Fortune 500. In 2010, Sun retired at the age of 64, and Jun Yi, a close associate of Sun, took the top position. Immediately after the succession Yi, he made every effort to push the transformation and development of CSCEC a new era. Yi embraced the hope that CSCEC will be further upgraded in the next 5 or 10 years of his tenure. He began to make adjustments to the strategic objectives of the corporation and the developing path, our business structure and mix of its business model, internal control, management, etc. CSCEC own operating conditions has changed compared to 10 years ago, so did their external business environment. Faced with these circumstances, Yi pondered these questions: Were the number of policy measures by the relevant CSCEC? What new measures should be taken to the next stage? "Hide
on F. Warren McFarlan, Donghong Li, Hong Zhang Source: Tsinghua University 29 pages. Publication Date: December 15, 2011. Prod. #: TU0019-PDF-ENG
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