Focuses on Pennzoil motor oil business website. Designed to address the business strategy questions about how the firm chooses its ability to create a competitive advantage in their core business. "Scope" can be broadly defined includes a vertical area (forward and backward integration), the horizontal area (several related products) and geographic coverage (some places the market). "Hide
by Elizabeth Olmsted Teisberg Source: Harvard Business School 22 pages. Publication Date: March 8, 1990. Prod. #: 390131-PDF-ENG
Related Case Solutions & Analyses:
Chick-Fil-A
Women’s Community House and Mine101: Is Social Enterprise Worth It?
A Stitch in Time Saves Nine: Leveraging Networks to Reduce the Costs of Turnover
Earl Martin Phalen: Ready to ROAR?
How to Foster and Sustain Engagement in Virtual Communities
GENICON: A Surgical Strike into Emerging Markets
Miracle Mind Hypnosis Centre – The London Practice
Remaking Singapore
An African Tiger (B)
Tata Consultancy Services: Protecting a Corporate Reputation
