Describes the many decisions facing Robin Wolaner, who is negotiating with the Time Inc to invest in a project to launch a new magazine called education. The talks are deadlocked. Among the issues to be considered are: 1) How do you assess the possibility that Wolaner defined? 2) How much money Wolaner need? From whom should be up capital? 3) Is the proposed transaction with Time Inc is reasonable? From whose point of view? What changes, if any, should be made on the deal? 4) What should Wolaner do? "Hide
by William A. Sahlman Source: Harvard Business School 24 pages. Publication Date: October 30, 1990. Prod. #: 291015-PDF-ENG