Red Bull holds about 40% of sales on marketing, mostly sponsored events associated with extreme sports. This case serves as a brief assessment of the frame Red Bull's marketing strategy in the more populated market of energy drinks. "Hide
by Paul W. Farris Source: Darden School of Business 3 pages. Publication Date: December 20, 2011. Prod. #: UV5791-PDF-ENG
Related Case Solutions & Analyses:
Boston Beer Co. Inc.
Work N Pay Case
Samsung Electronics: Global Strategies
Digital Chocolate
LG Investments, LLC: A Family Business in Generational Transition (A)
Customer-Operator Letter Writing Exercise
Cognizant Technology Solutions, Spanish Version
Eugene Kearney (A), Spanish Version
CEO Evaluation at Dayton Hudson, Spanish Version
Branson’s Virgin: The Coming of Age of a Counter-Cultural Enterprise (French) French
