Recent events at the point of business software to some of the reasons why companies offer their products or services in bundles. One of them is the ability to use market power, as Microsoft, may have made, linking applications with operating systems. Another reason for the assembly is the sphere of the economy, as evidenced by the emergence of software packages and the shift to a broad line of players (Microsoft, Lotus, and Borland-WordPerfect). But, it seems more to complete. Individual programs still offered in addition to suites and apartments at the price steep discounts on the total cost of individual programs' Hide
by Adam Brandenburger, Vijay Krishna Source: HBS Premier Case Collection 3 pages. Publication Date: March 19, 1991. Prod. #: +191177- PDF-ENG
Related Case Solutions & Analyses:
Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team
Anne Livingston and Power Max Systems (E1): Livingston Takes Formal Authority
Club Med (A)
People Express – May 1985
Bluestar’s Acquisition of Adisseo (B)
Ideas Kitchen’s Expansion Fix
Zayed Al-Hussaini Group: the road ahead for the family business in the UAE
Patents and Competitive Dynamics in the Indian Pharma Industry
Union Corrugating Co., Video Supplement
The Walt Disney Company: The Entertainment King
