This case is designed to illustrate the relationship between the cost of production, the structure of consumer demand, competition and industry, and the price of the company goals. The housing has a definite orientation determined that students were asked whether they would raise, lower, or maintain the current prices for each of the various product lines. This allows an interesting discussion between the accounting-oriented students and marketing-oriented students. Marketing manager for industrial separation valve Cantro corporation must make a decision on pricing for two of its products divisions, with oil and eccentric plug valves. These two products have different cost structure and competitive performance. These goals units for these products (1) to maintain and increase market share, (2) to improve profits, and (3) to maintain leadership in the industry poses to sustainable and responsible pricing practices. "Hide
by Derek A. Newton, E. Richard Brownlee II Source: Darden School of Business 8 pages. Publication Date: 01 April 1991. Prod. #: UV2724-PDF-ENG
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