A description of the animal food industry in the mid-eighties to break big competition, as manufacturers struggle to share. Shows how, when there are advantages to playing in several markets, competitors will make a decision in one market to maintain its position in other markets. Example Multimarket competitive interaction. Covers competitor analysis and forecasting, as well as economies of scale. "Hide
by David J. Collis, Toby Stuart Source: Harvard Business School 13 pages. Publication date: April 09, 1991. Prod. #: 391189-PDF-ENG
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