Managers often ignore uncertainty and plan, as if the world was sure. Part of the strategy is formulated based on an extrapolation of current trends into the future, or guess the script manager involved. This note discusses the four approaches to the formation of firm response to uncertainty. The first half discusses the use of scenario analysis to better understand how the future may develop. The second half discusses how to use this understanding to develop a strategic response to uncertainty. Discussion rates, "reliable" choice, timing, and "changing the rules." "Hide
by Elizabeth Olmsted Teisberg 12 pages. Publication date: April 11, 1991. Prod. #: 391192-PDF-ENG
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