Talk Jim, Giro, and its management, facing the new challenge of growth, competition and expand the product line. Giro brings to 1990, when the company faced increasing competition from a "knock-off" producers and major players in the bicycle industry. At this time, Jim and Giro's new president and chief executive officer, Bill Hannemann, was to assess the market, the internal forces and resources of the company, and a common vision of Giro for a plan for the selection of new products and markets. Solutions Giro faced included not only choose the specific products and markets, but also big problems determining the identity of Giro and create processes to make important decisions. "Hide
by James C. Collins, Nicole Toomey Source: Stanford Graduate School of Business 13 pages. Publication Date: June 1, 1991. Prod. #: SB115B-PDF-ENG
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