Addresses controversy surrounding the highly promotional retail prices are called "high-low-price" on trade. High rates involves setting prices initially high level in a short period of time, the discounting of the so-called "regular" or "original" prices for most of the sales season. We discuss the latest allegations by state and local authorities, that such pricing is deceptive and covers, in detail, the latest case involving the May D & F, the subsidiary may, in Colorado. Represents the complexity of retail advertising environment, and the problems associated with high promotional pricing. Understanding consumer response to promotions is crucial for business analysis. "Hide
by Gwendolyn K. Ortmeyer Source: Harvard Business School 21 pages. Publication Date: July 1, 1991. Prod. #: 591111-PDF-ENG
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