Human Resources Case Study Solution
Introduction
Human Resources is a critical function within an organization that is responsible to manage the workforce and ensuring that employees are supported, engaged, and productive. Human Resources plays a significant role in talent acquisition and retention, training and development, compliance and risk management, employee relations, and strategic planning. Whereas, Human Resource Development (HRD) refers to a set of programs and activities designed to improve the skills, knowledge, and abilities of employees within an organization.
Effective HRD programs can benefit both employees and organizations by improving employee performance, job satisfaction, and retention rates, while also enhancing the organization's overall productivity and competitiveness. This study analyzes the performance management named program Focus of the Amazon Company.
In the Focus program, the managers were instructed not to inform employees that they are being monitored and are placed on the list. The objectives of the study are to evaluate the focus program and assess the opportunities that will allow better program designing and implementing practices in the organization. The method of evaluation and delivery of the program are discussed further in the study.
Overview
Amazon is one of the major online retailers and a noticeable cloud service supplier headquartered in Seattle. The firm was formerly started as a bookselling firm online. Amazon has got a distinct position in internet-based business organizations as its main focus is to provide cloud computing, e-commerce, artificial intelligence (AI), and digital streaming services.
The firm offers an epic products range and portfolio to its customers through a subsequent buyer-to-Amazon approach. Offering a vast product range the company allows customers to buy anything including beauty supplies, clothing, electronic supplies, books, movies, jewelry, furniture, and a complete range of household goods. The company has many individual websites, data centers, customer service centers, and service development centers all around the world.
History
Amazon has got immense progress since it was originated by Jeff Bezos on July 5 1994 in his garage in Bellevue Wash. A transitory history of the occasions that have advanced the company through its modest commencements to a multinational trade empire.
The 1990s
Amazon was initiated as an online bookseller company on 16 July 1995. The company was incorporated as Cadabara but later the name was changed to Amazon. The name was selected because it was exotic and imitates that of the River Amazon.
The 2000s
Amazon started its Amazon Prime in 2005 which offers its customers two days of free-shipping services within the region of the US along with shopping, streaming, and analysis welfares. Given firm’s statement, existing Amazon Prime membership rates are $14.99 a month and $139 a year.
2010 - Present
In the year 2011, the company introduced its first tablet-computer and named it as Kindle Fire and in 2014 it also introduced (Amazon Fire TV Stick) that is a noticeable part of its vast line for streaming media devices (Aversa, 2021).
Amazon formed an online Amazon-Art marketplace in 2013 for fine-arts featuring the original work of famous artists including Norman Rockwell and Claude Monet.
Amazon Alexa the prevalent in-home virtual computer was introduced to people in 2015. After that Alexa-(equipped Echo Dot) was launched in 2016.
In 2017, Amazon acquired Whole Foods (the organic grocery store) and a series of cashier-less stores were launched with the name (Amazon Go) in 2018.
As the pandemic gave online and in-home shopping a rise, customers rely on Amazon even more and the trend is expected to keep going.
Amazon Products and Services
Amazon offers variety of products and services to its customers, including:
Products
Amazon sells a vast selection of products that includes books, movies, music, electronics, home and kitchen items, fashion and accessories, health and beauty products, and many more.
Amazon-Prime
A membership program that offers free shipping, streaming of movies, TV shows, and music, exclusive deals, and other benefits.
Amazon’s Web-Services (AWS)
It is a cloud-computing platform which provides a variety of services, including computing, storage, database, analytics, and machine learning.
Amazon Fresh
A grocery delivery and pickup service that offers a wide selection of fresh produce, meats, seafood, and other grocery items.
Amazon Music
A music streaming service that offers access to millions of songs and playlists.
Amazon Kindle
An e-book reader that allows users to access and download a vast selection of e-books.
Amazon Prime Video`
A streaming service that offers access to movies, TV shows, and Amazon Originals...............
Human Resources Case Study Solution
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