Momenta is a one-year-old corporation that sought to build a unique culture and identity through a process of structured and organized rituals. The company aims to become a major player in the highly competitive market of the pen on the computer and have attracted significant funding and high quality talent. Describes the case of a corporate culture in terms of several key managers. Teaching Purpose: To discuss the process and content of the corporate culture in a start-up in the fast-growing and competitive market. Also, to discuss the role of CEO for the management of highly skilled and talented employees. Can be used with pulses Corporation (A). "Hide
by Amar V. Bhide Source: Harvard Business School 19 pages. Publication Date: September 10, 1991. Prod. #: 392014-PDF-ENG
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