Provides a basis for understanding the organizational vision. "Vision" is a term often used by scientists and practicing managers, but there was a lack of clear concepts and useful tools - in short, the lack of a common conceptual framework. This article develops a framework that eliminates the blur of the surrounding theme and at the same time retains the magic - the spark -., An important quality of "Hide
by James C. Collins and Jerry I. Porras Source: California Management Review 23 pages. Publication Date: 01 Oct 1991. Prod. #: CMR034-PDF-ENG
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