ABB Germany is facing some emerging strategic and organizational challenges posed by Europe in 1992 and the reunification of Germany. From the point of view of the organization, ABB Germany created holding company and operations department and the provision of legally independent units, a shift that is gaining popularity in Europe. Strategic opportunities and challenges described in two business areas: standard products and transportation. Why choose to violate the ABB organization legally separate units? What are the advantages and disadvantages of this approach? That, as a result, is likely to happen with the matrix international? What explains the recent success of standard products? What will happen to the transport business in Europe? Will the German operation was the driving force of the European company ABB? "Hide
by Hugo ER Uyterhoeven Source: Harvard Business School 8 pages. Publication Date: March 10, 1992. Prod. #: 392098-PDF-ENG
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