Saatchi & Saatchi, founded in 1970, became the largest advertising agency in the world in 1986. Then it spread to consulting and other management areas prior to the crash in 1989. As part of a new CEO, the company reorganized and reoriented to advertising agencies. "Hide
by David J. Collis, Dianna Magnani Source: Harvard Business School 25 pages. Publication Date: March 20, 1992. Prod. #: 792056-PDF-ENG