In 1992, Apple was only cost-effective than other standard IBM / Microsoft / Intel in the computer industry. The case is considered the dilemma of Apple, how to maintain their profitability, industry structure deteriorates. Apple CEO raises an important question: Can Apple, the formation of the PC industry for 1990's "Hide
by David B. Yoffie Source: Harvard Business School 22 pages. Publication date: April 15, 1992. Prod. #: 792081-PDF-ENG
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