Description of the elevator market and competitive position of Otis in four markets: Hong Kong, Malaysia, India and Japan. Students were asked to evaluate the strategic and competitive challenges in each market, especially in light of the strong Japanese competition in the region. Designed to give students the assessment, working in a heterogeneous environment, a highly competitive Asian markets. "Hide
by Mikhail Y. Yoshino, Thomas W. Malnight Source: Harvard Business School 23 pages. Publication Date: August 28, 1992. Prod. #: 393009-PDF-ENG
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