This case describes the implementation and marketing of long-life fluorescent lamps to replace incandescent bulbs. With new sales lamps retail for $ 15 to $ 20, the successful marketing of the new lamp will require significant changes in the buying habits of both consumers and trade.
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by Paul W. Farris Source: University of Virginia Darden School Foundation 14 pages. Publication Date: September 23, 1992. Prod. #: UV0303-PDF-ENG
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