Diversified pharmaceutical division of the company was asked to develop a Balanced Scorecard. Research and development projects will take about ten years to bring a new product to the market and the division depends on good relations and a feedback from its customers for success. But at present, the division is estimated monthly meeting financial goals. The case describes the early and less than successful attempt to develop Balanced Scorecard includes financial, customers, internal processes and innovation perspective. "Hide
by Robert S. Kaplan Source: Harvard Business School 7 pages. Publication Date: January 6, 1993. Prod. #: 193091-PDF-ENG
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