In 1991, Bill George, CEO of Medtronic, the world's largest manufacturer of pacemakers, evaluating its strategic options in the light of changes in economic conditions. In the United States, Europe and Japan, governments are considering regulatory changes to reduce healthcare costs, including the reduction of pacemaker prices. The case describes the development Medtronics pacemaker and its diversified business. It then examines the company Medtronic pacemaker operations and environmental change health care in the United States, Europe and Japan. "Hide
by John B. Goodman, Patrick Moreton Source: Harvard Business School 23 pages. Published: 26 January, 1993. Prod. #: 793058-PDF-ENG
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