Internationalization of Services Module Note Harvard Case Solution & Analysis

Many service industries expanded at the international level, with varying degrees of success. This note presents a framework for understanding the management challenges faced by service firms as they enter foreign markets. In particular, it focuses on the key management challenges for successful internationalization and extends the concept of "strategic vision for the service" to include specific issues related to cross-border growth. "Hide
by Gary W. Loveman 13 pages. Publication Date: 05 May 1993. Prod. #: 693103-PDF-ENG

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