Executone posted low returns in 1992 in a tight competition with AT & T and Northern Telecom, its main competitors. Alan Kessman, president and chief executive officer, in the course of considering whether adjustments to the strategy should be in the telecommunications company hardware and software business. Diagnosis of strategic issues in both internal and external environment is a prerequisite for creating an action plan. Intended to illustrate the concept of strategy in the identification, evaluation and formulation. "Hide
by Anita M. McGahan, Sarah Mavrinac Source: Harvard Business School 20 pages. Publication Date: May 18, 1993. Prod. #: 793140-PDF-ENG
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