As a result of NAFTA, U.S. retailers are starting to see Mexico as an attractive market for international expansion. This case describes the structure of retail Mexico (grocery, discount, warehouse club, supermarket) industry, joint ventures between U.S. and Mexican firms, and future prospects. "Hide
by David B. Yoffie, Charles M. LaFollette Source: Harvard Business School 21 pages. Publication Date: June 24, 1993. Prod. #: 793144-PDF-ENG
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