Provides an overview of the recent organizational changes and discussion of new software companies to promote sales, "Promotion Planner». President of the Central Division of Frito-Lay has to decide how he should proceed with the deployment of this new technology. "Hide
by Lynda M. Applegate, Richard O. Mason, Melinda B. Conrad Source: Harvard Business School 34 pages. Publication Date: June 29, 1993. Prod. #: 193025-PDF-ENG
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