West-ridge Cabinets Case Solution
Question-7
The company is using the same plant for the past 30 years, this has delayed the production capacity of plant. The company is facing the issue of delayed deliveries and poor management techniques. This is because of the fact that management books more orders without realizing the fact that the company has least manufacturing capacity. The word “cost” used in the case indicates the analysis and formulation of operational strategy of the company as the manager wants to resolve the issue of delayed deliveries and conveyance, but at the same time, manager wants to solve this problem without increasing the cost of the company. For this purpose, the manager formulate a significant operational management technique and look after the following resources such as layout, HR, scheduling and supply chain design etc.
Question-8
In order to achieve their desired goals, the company needs to categorized its short-term and long-term goals, propose and formulate the effective strategy that helps the company to overcome its failure and implement these strategies to achieve the desired objectives. Following are the desired goals of the company and their proposed recommendations; (see appendix 1)
Short-term goals
It is recommended for the company to hire the experienced professionals and technicians, the professionals that has an immense knowledge of plants and know how to use and take care of the plants. This will increase the efficiency of the plant. Moreover, since the plant has been using continuously for past 30 years, for almost 5 times a week. This has delayed the efficiency of the plant. In order to overcome this issue, the proper maintenance of the plants needs to get done, so that it doesn’t compromise the product quality. This would help the company in achieving its short-term goals.
Long-term goals
For long term, it is very important for the firm to invest in the new manufacturing plant, so that the company would get their desired objects and overcome the manufacturing and delivery issues.
Question-9
Five focusing step of the Westridge Cabinet Company
The main problem of the company includes the delayed delivery issues and problems, which is because of the low manufacturing capacity and high booking of order. The five focusing step of the Westridge company includes ;( see appendix 2)
“Identify the constraint”
The main constraint in the case is the delayed delivery of the products. This is because of the low manufacturing capacity of the manufacturing department. Ideally, the product needs to be manufactured within the 8-9 days of the booking, but in actual, it take more time, therefore affects the customer-firm relationships.
“Exploit the constraint”
Since the constraint has been identified (i.e. poor delivery and low manufacturing results) It is important to identify the factors that causes these constraints. The constraint might be generated due to the poor technician services and knowledge, shortage of inventory, or due to the low maintenance and efficiency of plant.
“Subordinate everything to the constraint”
Since the constraint is the limiting feature of the company, so the company needs to ordinate it through proper system. Since the company is facing issues of delay in deliveries, so it may subordinate through changing its layout or chain delivery features or the workers may imposed different strategy to have quick delivery options.
“Elevate the constraint”
In order to fully resolve the issue of delayed deliveries, the experienced professionals must be hired so that they will help the company n increasing the plant efficiency and controlling the usage.
“Prevent inertia from becoming the constraint”
However, hiring new personnel’s may resolve the issue of the delayed deliveries and limit the constraints but this may result in another constraints, such as: the productivity of the plant decreases or cut off. This will automatically generate new “bottleneck”. In order to address this, the company can apply these steps from the start again and the process continues.
Question-10
In order to induce the change in the company there are few factors that needs to be considered, these factors includes the overall internal and external environment, the competitive advantage, market demand , government policies and failure.
Since the company is already facing the issue of delivery. The cause of this issue is because of the poor knowledge of professionals, the lack of inventory or the efficiency issue of the plant that has been working for the company manufacturing department for the past 30 years. The growing advancement and competitive advantage in the world leads and higher the customer expectations and preferences towards the company, i.e. if the company doesn’t provide its customers their basic needs and doesn’t fulfill their expectations, they can easily switch to another company. This would decrease the company finances and competitiveness.
In order to induce the change in the case, firstly it is very important to understand the customer’s demand towards the company. Secondly, to train the booking staff to book the specific amount of products only that can be delivered to the customers on time. Thirdly to focus on the factors that lowers manufacturing of the product. And lastly to implement those strategies that helps the company to lowers all of these issues.
To resolve the issues, the firm is recommended to focus on the following features:
- To hire the experienced technicians and staff.
- To control and monitor the inventory.
- To provide maintenance to the manufacturing plant.
- To invest in manufacturing plant.
- To build strong customer-firm relationship by fulfilling their core expectations.
Conclusion and Recommendations
To determine the conveyance issue, it is prescribed for the organization to investigate the accompanying assets, for example:
- Process limit.
- Stock control and the executives.
- Producing office.
Moreover, the company needs to change its design and inventory network model to propose an effective strategy. The organization additionally needs to employ experienced experts and faculty or to put resources into the substitution of assembling plant.........................
West-ridge Cabinets Case Solution
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