Describes an attempt to develop Becton Dickinson to develop products and strategies to achieve a competitive world and the needs of the market. Traces the evolution of the classic parent-led product marketing strategy truly transnational products and strategy. Explores the use of an integrative team as an organizational tool for achieving global integration, while maintaining flexibility in the field. "Hide
by Christopher A. Bartlett, Kathleen Scharf Source: Harvard Business School 22 pages. Publication Date: October 25, 1993. Prod. #: 394072-PDF-ENG
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