Course Project Case Study Solution
Question 7
The observation research would be used by Kindle in redesigning the original Kindle. Observation is an important research method, which is used to gather qualitative data (Fuelcycle.com, 2010)regarding the purchase decisions, customer satisfaction etc. In redesigning Kindle, the company must have used observation research by following steps like
- Defining the under-observation content of the study.
- Defining the research problem for instance a decline in Kindle sales.
- Data collection plan for instance surveys through mails, messages etc.
- Some testing for testing the Kindle products with the participants.
Course Project 4
Question 8
In order to determine, whether the tracking system of the airline company was functioning properly, a pilot project design (Anesthesiol, 2007)could be designed. Pilot projects are actually the mini version of the original projects. Random sampling method would have been used in order to study the tracking system, through random flights chosen. In addition, experimental analysis or he direct observation could also be used in order to study the performance of the tracking system. The accuracy of the study and the performance of the tracking system would help the company is assessing the sustainability of the systems in real world.
Question 9
In order to conduct such survey, the motivation of the participants can be generated purchasing incentives (Sauro, 2016). The researcher should use the discounts or the coupons for increasing the participation of shoppers in the mall. Shoppers will use such discounts and coupons, and they will take part in the survey and provide their views on increased food prices. Moreover, if an announcement ismade that the government will take action if their views are conveyed, them it would also increase the participation rate by the shoppers. It is because giving information that the providing survey, would have a chance of reducing the food prices by the government authorities would lead to increased motivation in participating the survey.
Course Project 5
Question 10
In order to determines the effectiveness of the online dashboard, the organization must use the following research measures (Questionpro.com, 2018)
- Nominal Measures: could be used to count the number of people, who have accessed the online dashboard. These measures are used to classify the data, which is mutually exhaustive and exclusive in nature. It would help in measuring the web traffic, which can be successfully handled by the online dashboard.
- Ordinal Measures:could be used to determine the order with which the activity has been done. For example, the ordinal measure could be used to evaluate the order with which corrupt content was found.
- Interval Measures:are used to evaluate the distance between the two events. For instance, the interval measures could be used to measure the time interval between the uploading of two different notices over the online dashboard.
- Ratio Measures: could be usedto measure the actual amounts of a variable andto measure the physical dimensions. For instance, the ratio measures could be used to findout the time elapse between the times required by a customer representative in answering a phone inquiry.
Question 11
In order to collect information about the shoppers and their needs, Kohl needs to gather the following information
- Demographic information
- The tendency of the customers to shop with Kohl.
- The product categories bought from Kohl.
- The problems facedby the shoppers while shopping at Kohl.
- The monthly spending by the customers at Kohl.
- Preference of customers over technological based operations at Kohl.
- Technological apps used by the customers in their daily lives.
In order to gather such information, the nominal and the interval scale mix could be used. The nominal scale (Salkind, 2010) could be used to measure the demographics and problems faced by the customers and the interval scale could be used to address questions like monthly spending by the customers at Kohl.
Question 12
In order to know, whether the employees in a firm or auniversity use smart drugs, the primary research needsto be conducted. The primary data research is preferable over the secondary research, because the layer one is used the macroeconomic trends and it is preferable for the broad level analysis. The measurement instruments (surveys or focused interviews), which will be used to study the usage of smart drugs by the employees will be following
- A sample size of the student focus groups or the employees.
- A medium sample size, including the students’ professors and employees’ managers will be used for conducting a survey (including the open and close ended questions and an anonymity option).
- A large sample size, including the students or the employees will be used for conducting a survey (including the open and close ended questions and an anonymity option).
- A competitive or a correlational analysis of performance of employees or students will conducted using their survey responses for a large sample size.
Course Project 6
Question 13
The question “What are your aspirations five years from now?” need the data to be collected from the students. In order to analyze the units, different units (including thematic, referential, propositional or syntactical) (Sagepub.com, 2015) may be used. Moreover, to specifically mention the activity, position and the goal structure, the syntactical or the word counts may be used. In addition, the goal attainment by the school colleagues, family, personal environmental scanning or mentoring could be mentioned using the propositional approach.
Question 14
Yes, the difference us statistically significant because the p-value is les s that 5% (McLeod, 2019). In the given scenario, thenprobability values for the professors and the students, is calculated by dividing the number of conservative people with the total number of people i.e. for professors the p-value is 10/20 = 0.5 and for students, it is 6/20 = 0.3. So, the results are statistically significant, as there are impacts on associations by other third attributes.
Course Project 7
Question 15
Correlation refers to the relationship between two or more variable (Hayes, 2021), which can vary over the time. In order to measure the association between the variables, the Statistical tool i.e. correlational coefficient is calculated. To measure the correlation between two variables Pearson correlation coefficient is used. The unhealthy correlation between the skyscrapers building and the resulting financial crashes is analyzed as follows, while looking at the findings of the Barclays Capital.
- The skyscraper coincided with a recession after five years in New York.
- The building of the skyscraper in the Empire state was also followed by an economic depression.......................
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