Under the leadership of CEO Lorenzo Zambrano, Cementos Mexicanos, SA (Cemex) has become the largest cement producer in North America and the fourth largest in the world. As part of its globalization strategy Cemex expanded in the United States, building terminals and export of cement from Mexico. American manufacturers countered antidumping petition under Section 731 of the law of Commerce, complaining that they were injured imported cement. The case is the situation in the cement market and the administrative process, which resulted in the 58% import duty on Cemex. The focus is on strategies Cemex antidumping petition for review and its implications. "Hide
by David P. Baron, Justin Adams Source: Stanford Graduate School of Business 17 pages. Publication Date: January 1, 1994. Prod. #: P4-PDF-ENG
