Digital Transformation at La Presse Case Solution
Transformation of the business model:
The potential factors that influenced the transformation of La Presse’s business model, mainly include the following:
Historical:
The process of printing newspapers was traditional quite a time-consuming process that required large teams of typographers for composition, arrangement, and print through the use of lead-based movable type. (Camille GRANGE, 2018)
Socio-economic:
The shift of readers from print readership to online content had greatly influenced the growth of newspaper publishing. The potential readers mainly included millennial. Due to declining revenues and circulation numbers, the employment rate had declined by 9.7 percent,which resulted in laying off around 3000 employees. Similarly, there had been a decline in the average weekly circulation of daily newspapers, i.e. around 3.8 percent from 2011 to 2015.
Competitive:
The printing industry faced stiff competition in terms of the time and attention of the reader particularly from the online availability of both soft and hard news by mobile phones.
Technological:
Social media platforms had been serving as the best approach for the diffusion of news. Similarly, the development of applications and the launch of free edition allowed the organization to generate revenue through sales of advertising which began with the emergence of desktop publishing technology. (Camille Grange, 2018)
PPT Framework
| People | Processes | Technology |
| · Millennial
· Appealing to people aged from 25 to 49 · 63 percent of readers were aged 25 to 54 · 40 minutes and more than 50 minutes on daily and weekly spending respectively · Preference on online content than print media |
· Modernizing the paper look
· Introduction of new sections · Expansion of international coverage · News production was linear · The collaborative working of journalists, photographers, radiographers, and designers. · The dependency of the quality assurance control process was on human testers |
· Availability on android platform
· Launch of Cyberspace or acupressure in 2000 · Licensing of Adobe for the distribution of robust and suitable content · Creation of interdependent software tools · Creation of a suite of dashboards and analytical tools for the measurement of performance by advertisers · Adoption of agile approach for software development |
Success Criteria and Key examples:
| Criteria | Followed or Not | Examples |
| Transformation of internal processes such as sales and relationship with suppliers | Followed | Creation of digital ecosystem i.e. formation of a media ecosystem to meet the needs of the readers at different time
Use of iPad as a supporting device to be operated as an advertising vehicle |
| Cutting cost | Not Followed | This should have been done for the maintenance of profit because the organization had represented a heavy investment in digital transformation |
| Continuous monitoring and intervention | To some extent | The ad reporting tool was created by La Presse+ in association with analytical tools and dashboards for the measurement of ads performance and impressions |
| Development of digital products, infrastructure, and brand accompaniments | Followed | The creation of content had been made digital followed by the customization of the website based on the needs of the readers and generating content with increased collaboration with journalists, photographers, videographers, and page designers. (Westerman, 2018) |
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