In early 1993, Sears was in the process of spinning off its Dean Witter, Discover subsidiary. This branch consists of securities, which was acquired in 1981, as well as maps Discover, general purpose credit cards, the company introduced in 1985. The key issue was the price per share of the initial public offering. Because Dean Witter, Discover was the only company, consisting of a credit card in conjunction with a retail-oriented brokerage securities rating firms are not necessarily a simple matter. "Hide
by Dwight B. Crane, James W. Whalen Source: Harvard Business School 21 pages. Publication Date: January 25, 1994. Prod. #: 294046-PDF-ENG
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