Describes a small company selling fresh pastries through private specialized stores (each store sells only Mrs. Fields products).) The company employs approximately 8,000 employees worldwide, and at least 150 people to the information systems unique leverage resources MIS. The company uses information systems widely in their treatment, communications, and other control functions, including store operations and recruitment of sales. Learning objectives include discussion of information technology architecture, organization, management and control strategies. Abridged version of Mrs. Fields Cookies. "Hide
by Lynda M. Applegate, Keri Pearlson Source: Harvard Business School 16 pages. Publication Date: April 1, 1994. Prod. #: 194064-PDF-ENG
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