Offers a model of organization, address the various products of the market environment, related to the life cycle of the product. The scope of these changes along the two dimensions of uncertainty and change. Offers three sets of organizational characteristics that reflect the three stages of market development: entrepreneurship and innovation for Phase 1, efficiency and dedication to stage 2, and the expansion and coordination in step 3. In contrast to current wisdom says that the form (or structure) is as important as the process. Concludes with illustrative examples in case. "Hide
by V. Kasturi Rangan 14 pages. Publication Date: May 10, 1994. Prod. #: 594119-PDF-ENG
